Ferraro Foods 50th Anniversary was a brand-wide campaign created to celebrate Ferraro Foods’ heritage while highlighting its evolution into a modern, national foodservice distributor. Centered on the message 50 Years of Pizza and People, the campaign honored the company’s roots while reinforcing its forward momentum.

I developed the anniversary identity, pairing Ferraro’s signature red and green with warm gold to symbolize pride and progress, and extended the campaign across web, video, social media, and commemorative merchandise to create a unified, company-wide moment.